Your advertising message should be geared to address the following 5 questions on your customer’s mind:
What is it for?
Why do I need it?
What will you do to fix my need?
Why should I choose you?
Why should I not choose the others?
Your advertising message should be geared to address the following 5 questions on your customer’s mind:
What is it for?
Why do I need it?
What will you do to fix my need?
Why should I choose you?
Why should I not choose the others?