Banks don’t care about their customers
When Banks Don’t Care About Their Customers: A Reality Check
Here’s a perfect example of why banks don’t care about their customers.
A friend of mine received a letter from KeyBank. He had kept a small amount of change in a checking account. There had been no activity on the account for a year. The bank’s response? A threat to charge a $5.00 monthly inactivity fee.
To avoid the fee, the letter said he needed to do one of three things:
- Sign and return the letter
- Make a transaction
- Or maintain a $5,000 minimum balance in a non-interest-bearing checking account.
Let that sink in.
Customer seeks revenge.
So, my friend decided to get a little creative.
He gathered all the loose change he’d collected over the years—pennies, nickels, dimes, and quarters. Then he walked into a small KeyBank branch, the kind that doesn’t have a coin counting machine.
He showed the letter to the customer service manager, who claimed she’d never seen it before. (No surprise—corporate decisions rarely make it to the front lines.)
After informing her that he’d be posting the letter online, he asked to deposit his coins to keep the account “active,” just as the bank had demanded.
The poor teller had to count the entire bag by hand. It took hours.
So what did the bank gain? A frustrated employee, a very unhappy customer, and this story shared across the internet.
Was it worth it, KeyBank?
If your bank is playing similar games, maybe it’s time to take action—or even get a little revenge of your own. Have a story to share? Let me know.
Because in times like these, we all need to remember one thing: Banks don’t care about their customers.