Ever paid attention to what you do with the plastic bags containing the different versions of Yellow Pages that they continue to drop off on your front porch or door step. Mine sit on my front porch for perhaps a day until I get the first chance to take them straight to the recycling container. Do you treat yours the same way?

twelve yellows
Creative Commons License photo credit: petter palander

So now I’ll pose a few brief questions to the small business owner:
Why are you spending hard to come by advertising dollars on a medium that no one uses anymore?
Why are you supporting the destruction of so many trees?
Have you forgotten Google on the Internet and on your smart phone?
How do you think people look for you and find you in the 21st century?

Stop throwing away your money!