The Theme Song of Your Customers on WIIFM

The theme song of your customers is You, You, You. Your business exists to solve your customers’ problems. And you offer products or services that directly meet their needs and relieve the pain they experience. Also you don’t focus on your company or your offerings – you focus entirely on your customers.

Put Your Customers at the Center of Everything You Do

You tailor everything to your prospective customers. And you know their demographics, understand where they come from, and recognize what drives them to make buying decisions. Also you understand why they think the way they do.

You craft your marketing message using the same words your customers use to describe their problems. And your message shows them clearly: you understand their situation, and you’re here to help.

You choose media channels your customers already use. Whether that’s traditional platforms like newspapers, TV, or radio, or digital platforms like your website, blog, or social media.

Think Like Your Customers Think

You make a consistent effort to understand what drives your customers. And you align your thinking with their economic situation, social background, needs, wants, and values. Also you stay inside their box, not yours, because you know that’s where true customer satisfaction starts. Your ability to see the world through their eyes helps you deliver real value.

Ask and Listen Often

You regularly ask your customers for feedback because you know this helps you understand what they value most in a product or service. This becomes especially important when you expand your reach and pursue new markets.

Broadcast the theme song of your customers

Your customers are always tuned to their favorite Radio Station WIIFM “What’s In It For Me”. And the theme song of your customers that you should be beaming to them should always be “You,You,You.”