Ynot is the pseudonym for Jim Smith who has over thirty years of experience mentoring entrepreneurial start-ups and counseling small to mid sized companies that are looking to expand or are under performing or under capitalized. Jim was President and COO of Line4 Inc. where he successfully resized and changed the business model and served on the Board of Directors.
Prior to that, Jim was Executive Vice President of Rogue Wave Software the world’s leading C++ components maker and distributor where he successfully changed the strategic direction. Jim was also Vice President at Nexgen Software Technologies, Electran Corporation and Synon Corporation.
In 1993 he founded and remains the managing partner of YCHANGE International, a turnaround consultancy specializing in small to medium sized new businesses and existing companies looking to expand or needing a turnaround strategy. Jim is a commissioner on the Housing Authority of Portland and past Chairman of the Portland Chapter of SCORE. He is also a member of Portland’s newly formed economic cabinet. Jim began his career at IBM in sales and marketing.