Social Email Marketing recently did an interview with Jim Sterne, Chairman of the Web Analytics Association and among other points made, here are some gems about social media marketing:
There are customers who are invisible in ‘real’ sales and other business contacts but indeed very visible if you know how to track their digital footprints. We can see them by following, listening, measuring, etc. We need to capture as much data as we can, and if we use it unwisely, customers will vote with their wallets and run away or vote with their legislation and shut us down. Yes, we should participate and set up dialogues and join the conversation. It is massively time consuming in comparison to dropping postcards in the mail or sending out mass emails. However, those who invest and do it well will enjoy a serious competitive advantage.
For the entire story watch: Jim Sterne on social media marketing; the customer is more visible now than ever!