Let’s imagine that one of the following happens:
- One of your workers looses it and shoots the place up.
- There is a serious fire in your restaurant kitchen.
- Your partner is seriously injured in a motor accident.
And the press comes snooping with questions that are relevant…. Have you made plans to handle the crisis? Will the receptionist/host/hostess tell the same story as the person in the office or the person on the loading dock.
Is there an official or designated spokesperson for the company in times of crisis? Are you prepared to present a unified voice and a single face to the public and not appear to be completely out of control even if you really are?
Put together a plan of attack and update it often. Don’t get caught unprepared.