This post is excerpted from a business article by Lindell Associates
If it’s not customer focused then it’s you focused, channel focused or technology focused – other focused. Customers don’t care about those things. They are focused on their needs.
Here is an eight-step process to develop the customer-centric thinking approach to marketing –both retail and B2B business:
1. Know what business you’re in.
2. Know the impediments to your success
3. Enough about you : Now think about the customer dilemma.
4. Now reconsider your product/service from this vantage point.
5. Now go deeper into your product/service for its SDA (sustainable differential advantage)
6. Now redevlop the unique selling proposition with the customer in mind.
7. Get into the customer’s head and find the 4 P’s (price, performance, packaging, persona)
8. Complete the positioning statement (your target market, their pain point, your solution, why yours, why not others)
You can find the full article at:
Lindell Associates
503-867-2202