Is the Pope Catholic?

When more than 50% of us are doing something, it is safe to say it is a part of our daily lives, our society and our culture, and like the light bulb and the telephone, it is not going to go away.  Yes I’m referring to the Internet and to the more than 73% of the population that is connected to it these days.

So what?  Well, 67% of those on line have used the Internet to buy something and 6% of us are using it daily to make purchases.  This is a trend which is building and if you can’t recognize this you are basically asleep at the wheel.

So yes we do need a web site and here are some basic rules of the internet highway:

  • Your web site represents your business and is just as important as your store front so make sure it is well built and looks professional. 
  • It is a location until you make it a destination.  It is just like a billboard in the dark along a busy highway and you have to turn the spotlight on it or only you know it’s there.
  • You need to market your clicks and  mortar storefront using the same marketing strategies as you do for your bricks and mortar storefront.

A good web site combine with other new media like e-mail, blogs, RSS feeds, electronic kiosks and podcasting can be a very effective strategy today.

Give us your opinions…….