Do you really understand what drives your customers?
We all live and think inside a box that is defined by our economic circumstances, our wants and needs, our social backgrounds and our value system. To understand how our product or service can bring value to a customer is to understand how that customer thinks. Thinking inside the customer’s box is critical to providing satisfaction to the customer.
When last have we just asked for the customer’s opinion?
Another basic step in understanding how a customer places value on a product or service is to ask that customer. This works especially well when an entrepreneur decides to expand the customer base by going after new customer sets.
