Now more than ever, you need to illustrate your unique value to your marketplace, those who are able to and will contemplate acquiring your products and services. With so many options, and all the talk about a down economy, your business needs to have a very compelling and unique strategy.
If your business objectives are all over the place, then your marketplace has a harder time understanding who you are and what your company stands for and delivers. Focusing on your strengths allows your current and prospective customers who are looking for those particular and unique attributes to find your company quickly and to engage with you.