Now that doomsday came and went and the earth continues to spin and the world keeps on turning and the rapture is over, you can relax and get back to running your business. Here are 4 post-doomsday tips to make sure that your business is still performing optimally.
photo credit: Mike Licht, NotionsCapital.com
Your Business Problem
Make sure that your business problem still exists. Brush up on your expertise in the area and make sure that the solution you are offering is still relevant.
You Target Customer
Are the people affected by this business problem still the same as you originally thought? Do you still understand their pain? Resize this target market of favorite customers you’re going after to see whether it has changed?
Your Marketing Message
Figure out how you’ll tell your target market what you are offering them. Use their own words and not your technical terminology. This is the message that you will use in you brochures, on your web site, in your emails and regular mailings.
The Right Media
Make sure you are still using the right media to reach your target customers. Study them to make sure that they are still using the same communication techniques and are still congregating in the same social sites. Set up a schedule for getting your message to them and stick to it
Remember that your customers have been distracted by doomsday and are now also going to be repurposing their lives. Just make sure that they haven’t changed and that their problems are the same.